Area of Emphasis 1: Public Awareness. #AMLA will deliver measurable,
impactful, and broad-based campaigns that elicits public confidence as well as
legitimizes and connects members and donors to the core principles of our
existence.
Objective 1a: Ambassador Program builds awareness by reaching out to, and
connecting with, past and present Legal Administrators and Legal Administrative
Officers.
Objective 1b: Candidate Outreach Program builds awareness by reaching out to,
and connecting with, newly accessed Legal Administrators and Legal
Administrative Officers.
Objective 1c: Social Purpose Marketing builds awareness through ongoing
internal and external communications with the public through varying media
strategies to help promote awareness of our charitable endeavors.

Area of Emphasis 2: Education and Engagement. #AMLA will promote continued
development of our core principles – support through teaching, coaching,
mentoring, leading – and bolster opportunities, manage expectations, develop
relationships, and ignite the passion to see the future of our organization #TCML.
Objective 2a: Reading Program promotes a culture of awareness through
learning opportunities and essential strategies for teaching, coaching, mentoring
and leading.
Objective 2b: Scholarships promote a culture of growth and continuing support
by providing financial opportunities to eligible beneficiaries.
Objective 2c: Associate Memberships promote growth through a campaign
offering greater levels of interaction within our membership Community and the
Public. Associate Memberships promote growth through a campaign
offering greater levels of interaction within our membership Community and the
Public.

Area of Emphasis 3: Advocacy. #AMLA will exercise potent strategies that
illuminate the commonality of underlying issues that face our
membership-at-large and establish lasting solutions to overcome them.
Objective 3a: Veteran Success Program inspires and empowers veteran success
beyond military service through a dedicated network of support and
administration.
Objective 3b: Veteran Service Accreditation will establish and communicate an
honest and developing culture that promotes competency and credibility
recognized Nationwide.
Objective 3c: Charitable Transparency communicates and promotes the
organization’s message and purpose to instill public trust in a meaningful and
impactful way.

Area of Emphasis 4: Sustainability. #AMLA will establish an environment
sufficient to ensure the furtherance of our authentic and charitable purposes
that formalizes and fosters a culture promoting organizational success.
Objective 4a: Authentic Purpose instills a constant, consistent sense of focus for
the leaders, members, and followers of the organization’s charitable purpose.
Objective 4b: Fundraising builds and prioritizes a diverse revenue stream to fund
core and innovative programs.
Objective 4c: Mentorship develops an environment of caring, sharing, and
positive influence and sustains leadership.